https://www.kredoconsulting.com/blog-4 daily 0.75 2025-10-24 https://www.kredoconsulting.com/blog-4/the-kredo-growth-engine-walkthrough monthly 0.5 2025-10-24 https://www.kredoconsulting.com/blog-4/our-part-in-the-lighting-revolution monthly 0.5 2025-08-01 https://images.squarespace-cdn.com/content/v1/5edb4fe761cf3018ab8fcf49/f038dc2d-bc4f-4aa3-899f-49491bb8e9d8/LED+Blog.png now - Our Part in the Lighting Revolution - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5edb4fe761cf3018ab8fcf49/5b19638c-4bcd-464a-83f5-33eafb94b7ab/LED+Blog2.webp now - Our Part in the Lighting Revolution So, with all these advantages – LED’s advance as a technological innovation was unstoppable – right? In fact – no! There was a palpable inertia – if not outright opposition to LED lighting right from the start. As a PR representing a new entry brand into the market – I can testify to some of the barriers that existed. Opposition came from some surprising directions too. Fellow manufacturers who aspired to sell their existing inventory of traditional light sources held back on the supply side or were slow to maximise the speed of the transformation. Traditional distribution networks and ultimately retailers found it hard to explain the new products – switching from wattage to lumens posed an educational challenge at POS. The following is a brief overview of the communication strategy that worked over a five-year period. You may find it useful to reflect on the similarities within your own disruptive sector. https://www.kredoconsulting.com/blog-4/three-immediate-seo-tasks monthly 0.5 2022-11-18 https://images.squarespace-cdn.com/content/v1/5edb4fe761cf3018ab8fcf49/1623167838144-Y8QGEUPFK9213Q59UVTT/seoblogadobe.png now - Thr-Easy Peasy: The three SEO tasks you should be doing immediately - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.kredoconsulting.com/blog-4/unleashing-your-potential monthly 0.5 2021-04-30 https://images.squarespace-cdn.com/content/v1/5edb4fe761cf3018ab8fcf49/1619788222968-N2S3V25DD5RGFVBQAYZT/Kredo+multiple+devices.jpg now - Unleashing Your Potential https://images.squarespace-cdn.com/content/v1/5edb4fe761cf3018ab8fcf49/1619788487507-2JZ6CGCJNGA4Z937CYLZ/Kredo+podcast+recording.jpg now - Unleashing Your Potential https://www.kredoconsulting.com/blog-4/podcast-the-impact-of-disruptive-communication monthly 0.5 2022-11-18 https://images.squarespace-cdn.com/content/v1/5edb4fe761cf3018ab8fcf49/1619616380224-ATQ7LPTSKOTS3NRHT5J4/DC+Marc+Powell+BW+Podcast+Still.png now - Podcast: The Impact of Disruptive Communication https://www.kredoconsulting.com/blog-4/why-company-newsletters-are-making-a-comeback monthly 0.5 2021-04-23 https://images.squarespace-cdn.com/content/v1/5edb4fe761cf3018ab8fcf49/1619194621756-GAH7ZWAUO8XKY4968Y9P/Maddie+AdobeStock_388617112.jpeg now - Why Company Newsletters are Making a Comeback https://images.squarespace-cdn.com/content/v1/5edb4fe761cf3018ab8fcf49/1619194669158-98V24Z6A6PH28QLESKB9/PESO+Model+-+300dpi.png now - Why Company Newsletters are Making a Comeback https://www.kredoconsulting.com/blog-4/astrazeneca-vaccine-a-trail-of-mistrust monthly 0.5 2021-04-08 https://images.squarespace-cdn.com/content/v1/5edb4fe761cf3018ab8fcf49/1617899552809-XVEQ7O6XFDVLF4JMNPG9/Vaccine+Trust+landscape+2.png now - AstraZeneca Vaccine: A Trail of Mistrust https://images.squarespace-cdn.com/content/v1/5edb4fe761cf3018ab8fcf49/1617899208201-GMX0JK3SKBNAEYM2T3B8/VERITASModel+on+white.png now - AstraZeneca Vaccine: A Trail of Mistrust https://www.kredoconsulting.com/blog-4/how-to-fly-a-uav-in-another-country-from-the-comfort-of-your-own-home monthly 0.5 2021-04-07 https://images.squarespace-cdn.com/content/v1/5edb4fe761cf3018ab8fcf49/1617726148798-4U6O527KMX3F2PYGYQA2/Drone.jpg now - 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UMS Skeldar - “Kredo have done a fantastic job building up our profile with core media” https://images.squarespace-cdn.com/content/v1/5edb4fe761cf3018ab8fcf49/1594230424016-Y9E75HF5UJNIW7WLKT6T/V-200_300x200_005.jpg Clients - UMS Skeldar https://www.kredoconsulting.com/industries-1/junkosha monthly 0.5 2020-10-07 https://images.squarespace-cdn.com/content/v1/5edb4fe761cf3018ab8fcf49/1597919534941-8TX0UAE0EWALU9ED2H7Z/Joe+Rowan+for+Kredo+website+amends.png Clients - Junkosha - “Thanks to Kredo’s great work, we have reinforced our reputation and legacy in innovation” https://www.kredoconsulting.com/industries-1/tag/Junkosha monthly 0.5 https://www.kredoconsulting.com/services daily 0.75 2020-09-11 https://www.kredoconsulting.com/services/blog-post-title-one-7z9ap monthly 0.5 2020-09-01 https://images.squarespace-cdn.com/content/v1/5edb4fe761cf3018ab8fcf49/1595762362029-6XKWD8P91RKXEHC1OEF3/StratComms_1.gif Services - Strategic Communications https://images.squarespace-cdn.com/content/v1/5edb4fe761cf3018ab8fcf49/1594288878447-KWOAGMJAQGGT3GEA8OLE/Artboard+16+copy-100.jpg Services - 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Press Relations https://images.squarespace-cdn.com/content/v1/5edb4fe761cf3018ab8fcf49/1594289565789-K5632LZ0U7JZ27S0NOPG/Artboard+16+copy+10.png Services - Press Relations https://images.squarespace-cdn.com/content/v1/5edb4fe761cf3018ab8fcf49/1594289768548-5IS3MVRES5YBVS9A3GH5/Artboard+16+copy+11.png Services - Press Relations https://www.kredoconsulting.com/new-home daily 0.75 2020-06-08 https://images.squarespace-cdn.com/content/v1/5edb4fe761cf3018ab8fcf49/1591611519053-6J3ZTWH8GI1ER0SPJ3UM/Larger.png New Home https://www.kredoconsulting.com/home daily 0.75 2020-06-08 https://images.squarespace-cdn.com/content/v1/5d375649e2ffc000016e0aec/1572716064535-TQDLAWAE3QNNULKXJRR4/20140228_Trade%252B151_0067%252B%25281%2529.jpg Home - Changing the world is possible. We’ve done it before. Our leadership team bring years of experience to bear on the greatest challenge of our time. We’re results driven, with a proven record of previous successes. https://images.squarespace-cdn.com/content/v1/5d375649e2ffc000016e0aec/1572716107009-6E4HJTG48SG0AXIPQ6KW/20140302_Trade%252B151_0503.jpg Home - Ready to take the next step? This is a movement of billions. Whether you’re most comfortable contributing time to help achieve our advocacy goals, money to help us grow, or energy to put political pressure on our governments to change, we need you on our team. https://www.kredoconsulting.com/ourkredo daily 1.0 2026-03-10 https://images.squarespace-cdn.com/content/v1/5edb4fe761cf3018ab8fcf49/1611659582905-CFXEZTUENJ1XK05DNVCO/icon-vision.png OUR KREDO https://images.squarespace-cdn.com/content/v1/5edb4fe761cf3018ab8fcf49/1611659657657-QFQRWTMDDT5C8EOVGG0S/icon-check.png OUR KREDO https://images.squarespace-cdn.com/content/v1/5edb4fe761cf3018ab8fcf49/1611659599852-HHTHRAYWAK69B77RL9FB/icon-crosshair.png OUR KREDO https://images.squarespace-cdn.com/content/v1/5edb4fe761cf3018ab8fcf49/1611659683253-3606G1IGS8RM14N9SRE0/icon-flag.png OUR KREDO https://images.squarespace-cdn.com/content/v1/5edb4fe761cf3018ab8fcf49/1611659618639-BQJSZKYLZIG2N9R85NV5/icon-halo.png OUR KREDO https://images.squarespace-cdn.com/content/v1/5edb4fe761cf3018ab8fcf49/1611659694478-RKUPQQRRFX1Y2WYQSHMU/icon-protection.png OUR KREDO https://images.squarespace-cdn.com/content/v1/5edb4fe761cf3018ab8fcf49/1611660194830-5KL65ZEV86WANQZ6U2DI/VERITAS.png OUR KREDO https://images.squarespace-cdn.com/content/v1/5edb4fe761cf3018ab8fcf49/5e01123a-6d62-41d5-83ba-d25869b10040/Future.png OUR KREDO - Leaders in MedTech PR Growing positive reputations for the Medical Devices industry. https://images.squarespace-cdn.com/content/v1/5edb4fe761cf3018ab8fcf49/1611658603447-DH2BXUYYNG15ZY7AKLZ8/Andy.png OUR KREDO https://images.squarespace-cdn.com/content/v1/5edb4fe761cf3018ab8fcf49/1611658618223-70NSV1B7KV1BZQ8ZC64A/Steve.png OUR KREDO https://images.squarespace-cdn.com/content/v1/5edb4fe761cf3018ab8fcf49/6681da26-83b7-48fc-a675-64997a9bd18d/Isabel+Web.png OUR KREDO https://images.squarespace-cdn.com/content/v1/5edb4fe761cf3018ab8fcf49/1632216306020-1S9YY6SVA1SA9XSVYYON/Sisitha+Bio+Pic.png OUR KREDO https://images.squarespace-cdn.com/content/v1/5edb4fe761cf3018ab8fcf49/c8fbfe02-e66b-4e6b-9f67-9790ac829f98/Bryony+Smith.png OUR KREDO https://images.squarespace-cdn.com/content/v1/5edb4fe761cf3018ab8fcf49/1632834975305-G75BHXGTMR4FDP4WQNPU/Bronze+banner.jpg OUR KREDO - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.kredoconsulting.com/what-we-do daily 0.75 2020-09-27 https://images.squarespace-cdn.com/content/v1/5edb4fe761cf3018ab8fcf49/1596442256100-1FZVEB24VTZ5MFV542FL/Confuse3.gif WHAT WE DO https://www.kredoconsulting.com/privacy daily 0.75 2025-07-25 https://www.kredoconsulting.com/chatbot daily 0.75 2020-11-19 https://www.kredoconsulting.com/brand-introduction daily 0.75 2021-03-12 https://www.kredoconsulting.com/junkosha-welcome-video daily 0.75 2021-03-12 https://www.kredoconsulting.com/landing-med daily 0.75 2026-03-10 https://www.kredoconsulting.com/landing-electro daily 0.75 2026-03-10 https://www.kredoconsulting.com/industries daily 0.75 2024-04-23 https://www.kredoconsulting.com/industries/medtech-7-tips-for-growth monthly 0.5 2024-04-23 https://images.squarespace-cdn.com/content/v1/5edb4fe761cf3018ab8fcf49/29fe140f-53e6-431f-84f1-c0ee03236c07/Kredo+Credentials+-+Growth+Engine.gif https://images.squarespace-cdn.com/content/v1/5edb4fe761cf3018ab8fcf49/1611660194830-5KL65ZEV86WANQZ6U2DI/VERITAS.png https://images.squarespace-cdn.com/content/v1/5edb4fe761cf3018ab8fcf49/4abc0a08-a735-4f96-8be7-0d5586c6f2e6/ikigai-graph-mark-winn2.png https://images.squarespace-cdn.com/content/v1/5edb4fe761cf3018ab8fcf49/f740bc69-42b5-47f5-be61-4500e7aeb0a9/PESO%2BModel.jpg https://images.squarespace-cdn.com/content/v1/5edb4fe761cf3018ab8fcf49/0148b4a2-ca8e-4757-b904-3a1a5eee3c62/Culture+Map.png https://images.squarespace-cdn.com/content/v1/5edb4fe761cf3018ab8fcf49/c668a450-40ee-429f-bfb6-ade6e72b1a07/AdobeStock_534111432.png https://images.squarespace-cdn.com/content/v1/5edb4fe761cf3018ab8fcf49/0b2abe10-0307-4ddb-b184-e2fc47412a0f/en-test.jpg https://images.squarespace-cdn.com/content/v1/5edb4fe761cf3018ab8fcf49/1596442256100-1FZVEB24VTZ5MFV542FL/Confuse3.gif https://www.kredoconsulting.com/industries/biotech-7-tips-for-growth-c6zb8 monthly 0.5 2024-04-23 https://images.squarespace-cdn.com/content/v1/5edb4fe761cf3018ab8fcf49/29fe140f-53e6-431f-84f1-c0ee03236c07/Kredo+Credentials+-+Growth+Engine.gif https://images.squarespace-cdn.com/content/v1/5edb4fe761cf3018ab8fcf49/1611660194830-5KL65ZEV86WANQZ6U2DI/VERITAS.png https://images.squarespace-cdn.com/content/v1/5edb4fe761cf3018ab8fcf49/4abc0a08-a735-4f96-8be7-0d5586c6f2e6/ikigai-graph-mark-winn2.png https://images.squarespace-cdn.com/content/v1/5edb4fe761cf3018ab8fcf49/f740bc69-42b5-47f5-be61-4500e7aeb0a9/PESO%2BModel.jpg https://images.squarespace-cdn.com/content/v1/5edb4fe761cf3018ab8fcf49/0148b4a2-ca8e-4757-b904-3a1a5eee3c62/Culture+Map.png https://images.squarespace-cdn.com/content/v1/5edb4fe761cf3018ab8fcf49/c668a450-40ee-429f-bfb6-ade6e72b1a07/AdobeStock_534111432.png https://images.squarespace-cdn.com/content/v1/5edb4fe761cf3018ab8fcf49/e289fec0-fbfc-47e2-8089-df65050e1045/FDA.jpeg https://images.squarespace-cdn.com/content/v1/5edb4fe761cf3018ab8fcf49/1596442256100-1FZVEB24VTZ5MFV542FL/Confuse3.gif https://www.kredoconsulting.com/industries/aerospace monthly 0.5 2021-03-17 https://images.squarespace-cdn.com/content/v1/5edb4fe761cf3018ab8fcf49/1615287233012-26VOIG1JR3VLQ0LFHHO3/SAR_BIG%252B02.jpg Industries - Aerospace PR One of the fastest growing niche sectors in aerospace is unmanned. Drones or unmanned aircraft systems (UAS) or unmanned aerial vehicles (UAVs) have primarily been associated with military operations. Today, compact versions are increasingly operating in everyday life and the UAS industry is fast becoming a multi-billion-dollar business. Kredo has increasingly earned a reputation as one of the principal global go-to PR and communications strategy consultancies for the unmanned sector. https://images.squarespace-cdn.com/content/v1/5edb4fe761cf3018ab8fcf49/1615289297351-DDLZMQF2KBDDOH06RKC3/V-200+flying+from+ship+500.jpg Industries - Aerospace PR - Drop the Pilot Kredo has been representing organisations in the unmanned sector for many years now, including one of Europe’s leading manufacturers. From a standing start, this client has become a champion of innovation in the highly disruptive unmanned aerospace sector. Although it evolved into a joint venture with a world recognised aerospace and defence brand, the mandate demands that it needs to carve its own future in the fiercely competitive and dynamic world of unmanned aircraft. Lift- Off Virtually from a standing start, this unmanned helicopter specialist needed to catapult its profile to a much higher place. A competitor already had production and orders in place, and the countdown was on for a range of contracts in the defence and civilian sectors. The communications strategy was designed to cover a global market space. Business development workshops held at the company’s two manufacturing bases in Switzerland and Sweden ratified a pumped up and highly targeted strategy. https://images.squarespace-cdn.com/content/v1/5edb4fe761cf3018ab8fcf49/1618847552300-8U5HJYWRJRG31X4EFCHH/Screenshot+2021-04-19+at+16.51.42.png Industries - Aerospace PR - Global Brief With no room for wasted efforts, the precision PR and media programme rapidly developed a social media presence that has become the sector’s gold standard. Incorporating news reports, video briefings and targeted messaging to support initiatives ranging from military exhibitions and demonstrations across the world. Event support ran across AUVSI in the USA, IDEX in the UAE, DSEI in London, DSA in Malaysia, air shows in Farnborough, Paris, Dubai and Bengaluru, and maritime and navy events including international focused gatherings in Chile, France and Australia. Packing a Punch With stretched internal resources and limited access to key spokespersons, the key to success was flexibility in tactics. Kredo has developed a strategic approach encompassing sector-based campaigns, attached to events, enabling a hierarchy of activities to be integrated. 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